Perceived naturalness emerges as key driver of public support for climate technology

From nuclear energy to lab-grown meat, the list of effective but unpopular climate solutions is long. A new University of Colorado Boulder study sheds light on why people reject or accept some proposed sustainability technologies: If it doesn't seem natural, they won't go for it. This story matters for Science & Discovery readers tracking inventors. Reported by phys.org. Read the full original at the source link below.